TRADITIONAL MARKETING (AS WE KNOW IT) IS DEAD — HERE’S WHAT WORKS TODAY - MARK DONNIGAN - STARTUP MARKETING CONSULTANT}

Traditional Marketing (As We Know It) Is Dead — Here’s What Works Today - Mark Donnigan - Startup Marketing Consultant}

'Jobs To Be Done' as a Demand-Gen DriverIncorporate & Ignite PodcastIn this insightful interview, I exposed several crucial tricks to improving need generation for B2B companies selling in complicated purchaser environments with long buying journeys and showed how the Clayton Christensen "Jobs to be done" structure can be used by marketing.There ar

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